媒介行业术语（一）

Available audience: 可得受众

在任一时间点确实有可能使用某媒介的总体人数.在实际工作中被定义为确实使用了某媒介的受众.

The number of people who are, realistically, in a position to use a medium at any point in time. It is often operationally deaned as those actually using the medium (i.e., PUT or PUR levels).

Average audience rating: 平均受众视听率

在特定时期内,某媒介或节目平均时间点的视听率.例如: 测量仪数据报告的是在一个电视节目中平均每分钟的观众量.

The rating of a station or program at an average point in time within some specified period of time. Metered data, for example, allow reports of audience size in an average minute during a television program.

Away from home listening: 户外收听

户外广播收听的预测.通常指车中收听或工作中收听.

Estimate of radio listening that occurs outside the home. Such listening usually takes place in a car or workplace.

Basic cable: 基本有线电视

由有线电视系统以最低收费提供的节目服务,包括:地区电视信号,广告商赞助的有线电视网,以及接通服务.

The programming services provided by a cable system for the lowest of its monthly charges. These services typically include local television signals, advertiser-supported cable networks, and local access.

Block programming: 节目组合

是将类似节目编排在一起的做法.旨在提高受众流动.

The practice of scheduling similar programs in sequence to promote audience flow.